Crowdsourcing A Beer On Facebook

According to Mashable, Sam Adams has released a Facebook app will allow users to crowdsource their own brew. Users will be able to choose various characteristics, such as color, clarity, body, hops and malt. The choices that prove most popular will be utilized to craft a “collaborative ale” that will be brewed next month. Unfortunately, the beer won’t be made available nationwide; it will be sold in select bars in Austin during South by Southwest in March and at the company’s Boston brewery.

Photo by Flickr user ewen and donabel


Subscribe To Food Manufacturing’s Free Newsletter

Like Us On Facebook

Follow Food Manufacturing On Twitter

 

The Darth Vader Burger

According to International Business Times, French fast food chain Quick is harnessing “the force” with its new Darth Vader burger, complete with a black bun. The menu item was created in honor of the upcoming release of Star Wars 1: The Phantom Menace 3D.

In addition to the Vader, burger, Quick is also featuring the Dark Burger, a tribute to Darth Maul which features a red-colored bun and the Jedi Burger in honor of Yoda which includes white mozzarella cheese cubes underneath the top bun.


Subscribe To Food Manufacturing’s Free Newsletter

Like Us On Facebook

Follow Food Manufacturing On Twitter

McDonald’s Puts A Face On Its Food

After the new year, McDonald’s is planning on launching a campaign featuring four of its U.S. food suppliers in an attempt to put a face on its food. The marketing strategy was developed in part to cash in on the local movement, which has consumers more interested in where their food comes from.

McDonald’s recently dumped its egg supplier after reports surfaced about animal cruelty, but the fast food giant insists that this event did not motivate the new campaign.

Photo by Flickr user dave_mcmt


Subscribe To Food Manufacturing’s Free Newsletter

Like Us On Facebook

Follow Food Manufacturing On Twitter

How Coca-Cola Brought Santa To Life

Much of the Christmas season revolves around the jolly man in the red suit, but how did he become so popular? It turns out that Coca-Cola, famous for its Santa cans, had a huge part in developing the modern St. Nick. Eatocracy sat down with Coca-Cola’s Vice President for Heritage Communications, Phil Mooney, about the company’s impact on this holiday icon. Click here for the full interview.

Photo by Flickr user kocojim


Subscribe To Food Manufacturing’s Free Newsletter

Like Us On Facebook

Follow Food Manufacturing On Twitter

Skinnygirl Margarita Makers Hit With $10M Deceptive Marketing Suit

According to the New York Post, the makers of Bethenny Frankel’s Skinnygirl Margarita are being sued for $10 million for deceptive marketing. The beverage was labeled “all natural” with “no preservatives,” despite the fact that it contained the synthetic preservative sodium benzoate. Frankel reportedly said that the margarita only had two ingredients: agave nectar and tequila. Skinnygirl was recently removed from Whole Foods after the company discovered it contained the preservative.