California Milk Board: ‘Got PMS? Get Milk’

The California Milk Processor Board has created a new ad campaign focusing on milk’s effects on premenstrual syndrome. The ads focus on PMS from the man’s point of view, asking, “Are you a man living with PMS?” The campaign is centered around a website, http://www.everythingidoiswrong.org. The board says the ads tested well in focus groups, and so far it has received positive responses.


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